Building on Salesforce. Teaching the world.
Apex developer, Lightning engineer, and content creator helping the next generation of Salesforce professionals grow.
Advanz101 · Ridge Consulting Partner · Since Jul 2021
By the Numbers
5+
Years experience
6×
Certified
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Ben Award 2024
23K
Hashnode views
🏆 Latest Achievement
🥇
Salesforce Ben Content Award
#1 Developer Article · The Bennys 2024
About
Developer by craft. Educator by choice.
I'm a Senior Software Engineer at Advanz101 — a Salesforce Ridge Consulting Partner — with over five years of hands-on experience. My work centers on Apex development, Lightning Web Components, and end-to-end integrations with 3rd party platforms using Apex and tools like Zapier.
I've engineered 15+ scalable Salesforce solutions, architected REST integrations handling 10,000+ real-time API calls daily, led AppExchange managed package development through full security review, and mentor junior developers through code reviews and PR governance on GitHub and Azure DevOps.
Outside of client work, I'm passionate about knowledge-sharing. I teach coding, Salesforce, and Python through my YouTube channel and personal blog. Writing articles for Apex Hours, Salesforce Ben, and Medium is my way of giving back to a community that helped shape me.
A selection of enterprise projects delivered at Advanz101. Client details are intentionally kept high-level.
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Legal Services CRM Automation
LegalSalesforce Developer
Automated complex CRM workflows for a legal services firm. Integrated a ringless voicemail platform via API and connected EventBrite for event-driven lead management. Built high-volume Batch and Scheduled Apex jobs to handle large-scale data processing and business logic reliably.
Led full lifecycle development of two AppExchange managed packages through Salesforce security review. Built a duplicate record merge tool preserving critical data points using Apex and LWC, and a webhook-based lead ingestion system syncing Facebook Lead Ads with Salesforce in real time.
Designed and built an Experience Cloud portal serving 500+ users with custom registration flows, OTP-based two-factor authentication, and fully branded LWC components. Integrated Salesforce with three telecom platforms via Apex REST services and implemented complex payment processing workflows.
Stabilised a complex Sales and Service Cloud implementation for a healthcare enterprise. Resolved critical Apex exceptions, governor limit breaches, and automation failures. Collaborated cross-functionally with QA, Admin, and Integration teams to ensure high uptime for healthcare stakeholders.
☁️ Sales & Service Cloud🔍 Root Cause Analysis⚡ Governor Limit Fixes🤝 Cross-team Collaboration🏥 Healthcare
Side Projects
Built for the Community.
Projects I've shipped beyond client work — tools built to make the Salesforce community's life easier.
Comments straight from the YouTube community — unfiltered and unedited.
Thank you so much for this video. The solution is nowhere on the internet. Though CLI commands through VS Code terminal was working, but it's a headache to prepare different commands every time.
Bro I was 5 days stuck trying to solve this, deleting and remaking my Token. Thank you very much!
Your method of explaining through the developer guide is great. Thanks for making this video.
AFTER 4 DAYS TRYING TO SOLVE THIS — THANK YOU SOOOOO MUCH! YOU ARE THE GOAT 🏆🏆🏆
Indian guy best solution for programming tutorials 😂🙌
Writing
Articles & Tutorials.
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Salesforce Ben Content Award 2024 — First Place
"Understanding How to Call Salesforce Web Service Using Postman" was voted the top Developer article of the year.
Have a Salesforce project, a collaboration idea, or just want to say hello? My inbox is open.
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Currently open to freelance Salesforce projects Available for Apex development, LWC builds, Sales Cloud implementations, and integrations. Reach out and let's talk about your project.